Sharespost

Fintech Transaction Platform

 

Role

Product Designer

Responsibilities

Design IC (End-to-End)

Team

X-functional team of 12
Design team of 2

Overview

Sharespost is a stock broker specializing in the ultra secret secondary securities market. We built a brand new trading platform for their brokers and Consumers.

 
Artboard+Copy+88.jpg

Data Visualizations

One key component of their new platform was designing data viz that could show clients how risky their investment was.

 
Artboard Copy 109.jpg
 

Prototyping

These visualizations were complex and often hard to describe to stakeholders and developers.
I created these prototypes to fully express ideas at different fidelities.

ezgif.com-video-to-gif+(2).gif
 
Final Prototype (in-progress visuals)

Final Prototype (in-progress visuals)

Site Architecture

With a process as complex as purchasing secondary securities, it was important that users could find the information they need at any stage of the transaction. We updated the information architecture to reflect the decision making process.

 
Artboard%2B1%25405x.jpg

 

100% Responsive

More and more complex financial transactions are happening on the go. This made being mobile ready a priority. Our site transitioned to mobile seamlessly and with feature parity.

 
Artboard+Copy+85.png
Artboard+Copy+63.png
Rectangle 2.png

Refections

Likes:

I like the complex data visualizations.

I like the amount of iteration and prototyping we did.

I like the how we were able to highlight user goals with data and create new designs around pain-points.

Wishes:

I wish we were able to do more experimentation, growth and validation.

I wish I was there was time to implement all the features for the production site.

I wish the development process was more agile.