Credijusto
Credit Card app for small business in Mexico
Role
Product Design Lead
Responsibilities
Design IC (End-to-End)
Design leadership and management
Team
X-functional team of 7
Design team of 3
Overview
Credijusto is a prominent Mexican Fintech company that provides loans to small-medium sized business. I worked with them to launch a new credit card. I lead and mentored the design team that build both iOS and Android Apps.
Running with Design Sprints
Our process centered around a weekly design sprint. Each designer would own one product feature and complete journey mapping, concepting, prototyping and user testing all in one week!
Journey Mapping
Concepting
Prototyping
User Testing
Building a Familiar & Fun UX
We continually did competitive analysis to ensure a familiar user experience, while incorporating the unique needs of the Mexican market. Our end result was an app that used familiar patterns with a few key interactions that would help us build trust and delight users.
IOS sign up
Android Balance and Transaction Screens
A Design System Across Platforms
We created a custom design system used on both iOS and Android apps. Our system was built to leverage interaction patterns native to each platform. The result was an cohesive visual experience on both platforms with distinct interactions familiar to most users.
Refections
Likes:
How we iterated on small features, and released to larger and larger groups of users.
That we were not afraid to rework things, even If they seem to be working just fine
Learnings:
How to guide product direction based on user feedback and our risk tolerance
How to design and user test in two languages